IPA Day is back! On Aug. 2, 2012, join beer enthusiasts across the globe in a collective toast to one of craft beer’s most iconic styles: India Pale Ale!
Founded in 2011 by beer evangelists and social media personalities Ashley Routson (@TheBeerWench) and Ryan Ross (@RyanARoss), IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation.
IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
Why Celebrate the IPA?
This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations—making it the perfect style to galvanize craft beer’s social voice.At the 2012 World Beer Cup®, the most-entered category was the American-Style India Pale Ale with 150 entries. The second most entered was its close cousin, the Imperial India Pale Ale (93 entries). Its popularity and accessibility makes the IPA the most inclusive style for brewers, retailers and consumers to collectively celebrate.--
Cheers,
Mason
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